ANDREIA LUÍSA

ANDREIA LUÍSA https://andreialuisa.com ANDREIA LUÍSA Mon, 18 May 2026 21:19:07 +0000 https://andreialuisa.com en SIDE A https://andreialuisa.com/SIDE-A Sun, 03 Apr 2022 17:53:55 +0000 ANDREIA LUÍSA https://andreialuisa.com/SIDE-A ABOUT  MESIDE A. SIDE B. Upa! - Escalódromo de Coimbra https://andreialuisa.com/Upa-Escalodromo-de-Coimbra Mon, 18 May 2026 21:19:07 +0000 ANDREIA LUÍSA https://andreialuisa.com/Upa-Escalodromo-de-Coimbra Upa! Escalódromo de Coimbra FREELANCE Designers: Sara Silva Santos & Allie Heesh Copywriter: Andreia Luísa  In Portuguese, upa! is the kind of word you’d use to encourage a child to get up, to urge someone to keep going or to cheer a friend through a difficult moment.It’s also the name we gave to a new bouldering centre in the city of Coimbra. And we built an entire identity around this single word. ︎2x Shortlisted - Design (branding & naming)CCP - Clube da Criatividade de Portugal We gave it not only a name, but a new meaning. “Escalódromo”, a made-up word instead of “rocódromo” that made much better sense to us. Free to use from now on by the audacious climbing community. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8bebdc545e9ab3dc00cba22bf192c599e5c0412e60885405fe4afcd8d80c7ee6/upa_case-study_space.jpg" data-mid="248449982" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/8bebdc545e9ab3dc00cba22bf192c599e5c0412e60885405fe4afcd8d80c7ee6/upa_case-study_space.jpg" />Welcome to upa! Sobes? “Sobes?” was also a call to action present in many forms: stickers, social media, and the website. It means “Are you coming up?” in Portuguese, like what you’d say to a friend visiting your house when you want them to come in. But it just makes so much sense here. We identified several qualities the identity needed to embody: challenging rigidity, creating breathing room for Coimbra’s student population, hinting at the physical act of climbing, and evoking an emotional response. Upa! is a word that encourages you to go further (Up, up, you go!). The tagline “Escalódromo de Coimbra” accompanies the name, a playful nod to one of the city’s academic traditions that immediately signals what the space is about whilst serving as a subtle homage to local heritage. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b266862d3c8209df4c13413ae7655cf8533b9b0e2fde84cbff099b5a30ac533b/upa_case-study_posters_2.jpg" data-mid="248450048" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/b266862d3c8209df4c13413ae7655cf8533b9b0e2fde84cbff099b5a30ac533b/upa_case-study_posters_2.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f2f0b91403accbac80b41cef3a27496f12cfa2b1f9d61c0885215e40ad83669d/upa_case-study_merchandise.jpg" data-mid="248450050" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/f2f0b91403accbac80b41cef3a27496f12cfa2b1f9d61c0885215e40ad83669d/upa_case-study_merchandise.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8aa6ddd2f075afe3518c8e0b2a903e431002180364c14d06a928321a7caff474/upa_case-study_signage_1.jpg" data-mid="248450051" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/8aa6ddd2f075afe3518c8e0b2a903e431002180364c14d06a928321a7caff474/upa_case-study_signage_1.jpg" /> We wanted the palette to feel bright, positive and inclusive, something that immediately felt welcoming, whether in the physical space or online. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d952759886e75ed1533a0ea7f9c7983df2755dd0d951d0e13502f6835b4d5c39/upa_case-study_stickers.jpg" data-mid="248450074" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/d952759886e75ed1533a0ea7f9c7983df2755dd0d951d0e13502f6835b4d5c39/upa_case-study_stickers.jpg" /> U coming up?   MUSA - Unhappy Hour https://andreialuisa.com/MUSA-Unhappy-Hour Mon, 22 Jan 2024 13:24:05 +0000 ANDREIA LUÍSA https://andreialuisa.com/MUSA-Unhappy-Hour Unhappy Hour Está na hora de pedir mais! COMON CW:Andreia Luísa DA:Alexandre Guimarães CD:Ricardo Lourenço Design:d’uma OVA  In Portugal, women still get paid 13.1% less than men. It’s time to ask for more.  ︎Bronze - Experiências de Marca / 2x shortlisted - PublicidadeCCP - Clube da Criatividade de Portugal ︎Shortlist - Point of sale experience and activation ADCE MUSA, a Portuguese beer brand, had the guts to act. <img width="3000" height="2122" width_o="3000" height_o="2122" data-src="https://freight.cargo.site/t/original/i/38535ff8f74c23d65ffbdb253debbbfceab943bf54b141c0318a077e06d6ff74/board-unhappyhour.jpg" data-mid="210148757" border="0" src="https://freight.cargo.site/w/1000/i/38535ff8f74c23d65ffbdb253debbbfceab943bf54b141c0318a077e06d6ff74/board-unhappyhour.jpg" /> <img width="2524" height="1288" width_o="2524" height_o="1288" data-src="https://freight.cargo.site/t/original/i/1ef55a99d43a23b2602ddf144b43aba4cf3fb9b6f731f1be0bcc8ff91ca5d994/Captura-de-ecra-2023-11-27--as-19.20.27.png" data-mid="202441004" border="0" src="https://freight.cargo.site/w/1000/i/1ef55a99d43a23b2602ddf144b43aba4cf3fb9b6f731f1be0bcc8ff91ca5d994/Captura-de-ecra-2023-11-27--as-19.20.27.png" />   Livlab - Sleep Crisis https://andreialuisa.com/Livlab-Sleep-Crisis Sun, 03 Apr 2022 17:53:56 +0000 ANDREIA LUÍSA https://andreialuisa.com/Livlab-Sleep-Crisis Stop the sleep crisis Livlab  CW:Andreia Luísa AD:Matheus Risso PM:Rita Dias Because politicians must first deal with their sleep issues before they can deal with the world’s problems, Livlab came up with a simple way to show how their lack of sleep is affecting us all. <img width="1080" height="612" width_o="1080" height_o="612" data-src="https://freight.cargo.site/t/original/i/d3e65cc9cf22390ca84cd36cb551a1139ed2e57617192f8b3e704386ae5d83a8/sm.png" data-mid="138499901" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/d3e65cc9cf22390ca84cd36cb551a1139ed2e57617192f8b3e704386ae5d83a8/sm.png" /> A personalized letter with advice from our sleep specialists was included. Next stop: Washigton D.C. <img width="1200" height="680" width_o="1200" height_o="680" data-src="https://freight.cargo.site/t/original/i/e8fa16d964350b5d15b352866e901050522dcfbd23338c4068f7c1a7ba13a94a/package.GIF" data-mid="138499900" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/e8fa16d964350b5d15b352866e901050522dcfbd23338c4068f7c1a7ba13a94a/package.GIF" /> <img width="1080" height="1382" width_o="1080" height_o="1382" data-src="https://freight.cargo.site/t/original/i/bfdadf8715546e52db2707394455c470b2cb9cefc09c065538c1d135f188295d/letter.jpeg" data-mid="138499821" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/bfdadf8715546e52db2707394455c470b2cb9cefc09c065538c1d135f188295d/letter.jpeg" /> ︎Featured on Ads of the World Cruz Vermelha - Tendas https://andreialuisa.com/Cruz-Vermelha-Tendas Sun, 08 Dec 2024 23:04:26 +0000 ANDREIA LUÍSA https://andreialuisa.com/Cruz-Vermelha-Tendas Cruz Vermelha Tendas COMON CW:Andreia Luísa AD:Alexandre Guimarães CD: Ricardo Lourenço There are more and more homeless people in Portugal. The same goes for music festivals. Near the end of festival season, we made the homeless cause the headliner for a print and outdoor campaign. <img width="2722" height="1900" width_o="2722" height_o="1900" data-src="https://freight.cargo.site/t/original/i/4826164d38fd34481a93b244a5d15c372463d89c020481e374231733558c7ee8/final.jpeg" data-mid="223084209" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/4826164d38fd34481a93b244a5d15c372463d89c020481e374231733558c7ee8/final.jpeg" /> <img width="1571" height="946" width_o="1571" height_o="946" data-src="https://freight.cargo.site/t/original/i/cf6f37edda1ca2c997a54829a6cbb9ddc73699c50e7ba31bc6f80b9c0abb9bd8/61dfc220-a023-441e-aa31-903b42c6ffa1.png" data-mid="223084254" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/cf6f37edda1ca2c997a54829a6cbb9ddc73699c50e7ba31bc6f80b9c0abb9bd8/61dfc220-a023-441e-aa31-903b42c6ffa1.png" />    <img width="1571" height="946" width_o="1571" height_o="946" data-src="https://freight.cargo.site/t/original/i/ec0e5bac89fcb84f4ff96cfa49346222791145f302d64194af18d827a0fc658f/foto2.png" data-mid="223084347" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/ec0e5bac89fcb84f4ff96cfa49346222791145f302d64194af18d827a0fc658f/foto2.png" /> McDonald's - Robots https://andreialuisa.com/McDonald-s-Robots Sun, 03 Apr 2022 17:53:56 +0000 ANDREIA LUÍSA https://andreialuisa.com/McDonald-s-Robots Morning reboot Reprogramar a manhã TBWA C: Andreia Luísa AD: António Belchior CD: Marco Pacheco, Rui Silva Director: Paco Cruz Remember “Groundhog Day”? We did it with robots. Nothing like a McDonald’s breakfast to reboot your morning. ︎Featured on Lürzer’s Archive and David Reviews  We also did some prints. <img width="500" height="600" width_o="500" height_o="600" data-src="https://freight.cargo.site/t/original/i/4b00c31651fac00f11b559646df65f77db8a503f54be00dedf5e6787c8ff162a/printc3.png" data-mid="138502302" border="0" src="https://freight.cargo.site/w/500/i/4b00c31651fac00f11b559646df65f77db8a503f54be00dedf5e6787c8ff162a/printc3.png" /> <img width="500" height="600" width_o="500" height_o="600" data-src="https://freight.cargo.site/t/original/i/d98036d9c7e89eb53d724da62f9353167f3dccba6f32df2ecf326e32bf626895/printc5.png" data-mid="138501989" border="0" src="https://freight.cargo.site/w/500/i/d98036d9c7e89eb53d724da62f9353167f3dccba6f32df2ecf326e32bf626895/printc5.png" />     Radio Spots https://andreialuisa.com/Radio-Spots Sun, 03 Apr 2022 23:19:39 +0000 ANDREIA LUÍSA https://andreialuisa.com/Radio-Spots Novo Banco.Mcdonald’s.makro Radio spots BBDO & Comon CW: Andreia Luísa CD: Marco Pacheco & Ricardo Lourenço A bunch of radio spots I did over the years. Novo Banco was the first Portuguese bank to launch an app that made sending money as easy as sending emojis. This was way before MBWAY. We named it "Chat Pay” and decided to go inside chats to narrate it live.︎Silver for best radio campaignCCP - Clube da Criatividade de Portugal McDonald’s wanted to show everyone that it's more than just a place selling burgers and fries. It's also a place to break free from your morning routine. Makro celebrated its 34th birthday by telling stories that happened at the table of some of their best clients. Hollywood material. ILGA - Pride Stands https://andreialuisa.com/ILGA-Pride-Stands Sat, 24 Jun 2023 21:00:09 +0000 ANDREIA LUÍSA https://andreialuisa.com/ILGA-Pride-Stands ILGA Pride Stands in Qatar COMON CW: Andreia Luísa AD: Alexandre Guimarães, Dany Oliveira MD: Hugo Lage CD: Ricardo Lourenço The only safe games for the LGBTQIA+ community in Qatar. ︎2 BRONZES (Publicidade e Digital) CCP - Clube da Criatividade de Portugal <img width="3000" height="2122" width_o="3000" height_o="2122" data-src="https://freight.cargo.site/t/original/i/0cdbda9eb5294a64305604b0e63ef25071aaf900c9471841bbb5657cce67e236/PrideStands_board.png" data-mid="183158136" border="0" src="https://freight.cargo.site/w/1000/i/0cdbda9eb5294a64305604b0e63ef25071aaf900c9471841bbb5657cce67e236/PrideStands_board.png" /> Decathlon - Heptathlon https://andreialuisa.com/Decathlon-Heptathlon Thu, 08 Feb 2024 17:01:48 +0000 ANDREIA LUÍSA https://andreialuisa.com/Decathlon-Heptathlon Decathlon Heptathlon COMON CW: Andreia Luísa AD: André Pina DC: Ricardo Lourenço At the Olympic Games, women are not allowed to practice decathlon, the 10-event competition that gave the brand its name, and are restricted to heptathlon, the 7-event competition. Gender equality in sport is a cause that Decathlon supports, but there is still a long way to go. Our idea?  Rename Decathlon to Heptathlon during the Olympics to draw attention to the problem. <img width="968" height="1126" width_o="968" height_o="1126" data-src="https://freight.cargo.site/t/original/i/2ac721ae9ed295e37f1b7eb987ac90d729848df47f5f72d43491aeb0a2513165/Heptathlon.png" data-mid="204211595" border="0" data-scale="39" src="https://freight.cargo.site/w/968/i/2ac721ae9ed295e37f1b7eb987ac90d729848df47f5f72d43491aeb0a2513165/Heptathlon.png" /> What’s in a name?But we are not only renaming here. The idea is that we expand a cause that is already defended by many athletes, giving it more visibility.  How?1. Internal: invite Decathlon employees to sign the petition;2. Renaming: without telling why;3. Women’s Day: reveal the brand support for the cause, reaching the Olympic Committee. Note: this campaign was not carried out.   Fidelidade - Father https://andreialuisa.com/Fidelidade-Father Sat, 24 Jun 2023 21:00:12 +0000 ANDREIA LUÍSA https://andreialuisa.com/Fidelidade-Father Fidelidade Pai é quem cuida COMON CW:Andreia Luísa DA:Alexandre Guimarães, Rita Sales Luís Motion:André Pina, Hugo Lage Se pai é quem cuida e é quem sempre esteve lá para nós, o que acontece quando chegar a altura de estar lá para ele? É aí que a fidelidade é importante.  ︎Bronze em Craft - Copy (digital) CCP - Clube da Criatividade de Portugal