Decathlon
Heptathlon
COMON CW: Andreia Luísa AD: André Pina DC: Ricardo Lourenço

At the Olympic Games, women are not allowed to practice decathlon, the 10-event competition that gave the brand its name, and are restricted to heptathlon, the 7-event competition.


Gender equality in sport is a cause that Decathlon supports, but there is still a long way to go.

Our idea? 
Rename Decathlon to Heptathlon during the Olympics to draw attention to the problem.


What’s in a name?
But we are not only renaming here. The idea is that we expand a cause that is already defended by many athletes, giving it more visibility.  

How?
1. Internal: invite Decathlon employees to sign the petition;
2. Renaming: without telling why;
3. Women’s Day: reveal the brand support for the cause, reaching the Olympic Committee.

Note: this campaign was not carried out.
 
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